Sami Yusef, is an Iranian-born British Muslim singer, songwriter, multi-instrumentalist, composer, record producer, and humanitarian of Azerbaijani descent.

His work blends different musical styles and genres, including elements from Sufi, folk, and Rock music. 

Working with the incredibly talented Creative Director– Caterina Vicaretti, at Artists In Motion, my brief was to develop the concept frames for act 3 of the concert visuals to support the performance.

In act 3, the music would take the audience on a soundscape journey across cultures & continents, and so would the visuals. Mapped to the incredible 360-degree Al Wasl abstracted light effects gave a sense of movement across terrain and time. Slowly these revealed delicate detail inspired but the architecture seen along the Silk Road.

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Dubai Expo | Expressions Development

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Soul Mates | Series 2 Rebranding & Poster Art